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The Eating Coach

Sep 21, 2022

Join the Cravings Anti-Challenge here

The Sugar Made Me Do It!

This episode focuses on 2 laws, created on either side of The Atlantic, over 300 years apart.

Both express polar opposite ways of looking at the power of food, politically and legally. But curiously, together they express the same misunderstanding about food…one that causes misery for millions of people today. Find out more in this episode...


The Cravings Anti-Challenge

Starring Albert Einstein, The Minions & your Inner Food Rebel. This free 3-day adventure reveals how even the most dyed-in-the-wool food rebel can disrupt their cravings and walk away from sugar - without willpower, self-discipline or even self-belief.


  • The strategy I stole from Einstein (no physics degree required) that sidesteps struggle and is a backdoor to saying no to sugar - even when you have zero willpower

  • What anti-cravings Minions are 

  • Who your Inner Food Rebel is, and how to enlist their help to transform making healthy choices into kick-ass empowerment
  • How to channel Harry Potter to walk away from any junk food


What Is An Anti-Challenge?

One of the main problems for compulsive eaters is that they are caught between two opposing energies within them (all this gets explained during the 3 sessions). One of these is their Inner Food Rebel. And there's nothing a rebel loves more than disrupting rules that are imposed onto it. And that is kind of the definition of a challenge! We are going to be craftier and more subtle than to try to dictate to ourselves :) 

In anti-challenge, we ditch willpower and self-belief in order to tap into sit down for peace talks with our self-sabotage...while tying its shoelaces under the table!


Starts Monday 26th September

This free anti-challenge is a mix of 3 Zoom calls and other materials, such as audio visualisations. Don't worry if you cannot attend all of the calls, because each session will be recorded.